Creative strategy: The core of any successful marketing project
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth… Continue reading >
Preparing to Re-Enter the Market: Advertising Tips
Economic challenges and prolonged uncertainty has led many businesses to take an extremely conservative approach to managing expenses. While… Continue reading >
Making the most of your agency relationship (part 2)
In Part 1 of this series, we considered some of the broad issues affecting client-agency relationships. In this sequel, we drill down… Continue reading >
Making the Most of Your Agency Relationship, Part 1
Most college professors never take a class on how to teach. Most doctors never learn how to talk to patients. And business schools don’t… Continue reading >
Court and Spark – Finding a Partnership that Lasts
Relationships. We all have them in some form or another – our parents, our partners, our co-workers, and our clients. Some relationships… Continue reading >
Making PR Work in a Down Economy
Ongoing economic woes are forcing companies to reevaluate and ultimately, reduce spending. Unfortunately, marketing and communication budgets… Continue reading >
Profiting from Google AdWords
If you’ve decided that it’s finally time to redo your website, there are two things you need to understand: 1. You can spend… Continue reading >
