An online invitation to draw in Recording Academy members
Bringing music industry professionals together is at the heart of The Recording Academy’s mission. So when they wanted to promote networking… Continue reading >
A radio ad that drives home a localized message to Mid-South farmers
inferno produced a 30-second radio spot to strengthen the MorSoy Xtra soybean seed “Born and Bred” campaign, a print ad series developed… Continue reading >
Illustrating a spine surgery procedure with multiple techniques
During our 11-year partnership with NuVasive®, inferno has been in the OR and witnessed the innovative spine company’s products and… Continue reading >
A jolt of creativity for a promotional banner
A client recently needed a stand-up banner to film a video on location at Bluff City Coffee. And they needed it fast. So inferno… Continue reading >
A benefit gala invitation designed to be a classic
inferno’s longest-standing pro bono client, The Exchange Club Family Center of Memphis, hosts its biggest fundraising event every March.… Continue reading >
ExpressionEngine showcase spotlights an inferno-designed website
Self+Tucker Architects’ website is in the spotlight this week on Show-EE, the official ExpressionEngine showcase gallery for the… Continue reading >
An agribusiness print campaign — from locals to locals
In the agricultural community, a neighbor’s recommendation is just about the most compelling and effective marketing tool you’ll… Continue reading >
A multi-media marketing campaign for a renowned healthcare facility
After building a marketing strategy for Memphis Jewish Home & Rehab, inferno was asked to execute a complete brand overhaul with a multi-media… Continue reading >
Branding team spirit for an intra-agency competition
In 2011, inferno was an agency divided — into three teams for our first Playing with Fire competition. The yearlong event pitted teams… Continue reading >
Building a website for a growing soybean seed company
inferno further strengthened Cache River Valley Seed’s MorSoy Xtra brand by building a website that reflected that brand aesthetically,… Continue reading >
Marketing campaign draws on experience to reach international healthcare meeting attendees
It’s been said that imitation is the sincerest form of flattery. But after being flattered by competitors, NuVasive sought to remind them,… Continue reading >
Annual Report design illustrates the impact of a family-focused nonprofit
The Exchange Club Family Center is inferno’s longest-standing pro bono client, going on seven years now. From their website to gala invitations… Continue reading >
Delivering a dynamic, localized multimedia advertising campaign in three test markets
FedEx boasts one of the most recognized brands in the world. At the heart of the FedEx brand is customer-centric, localized service. So when… Continue reading >
A fond farewell to inferno’s first retiree
After six years as inferno’s ace accountant, our dear co-worker, Jane Howell, retired in late 2011 to travel and enjoy life with her new… Continue reading >
Changing the creative recipe for a local fundraiser
In our fourth year as pro-bono agency for the March of Dimes Signature Chefs Auction, inferno decided to take a distinctly different creative… Continue reading >
Building a strong ad campaign for an agricultural leader
Valley View | K&D Agri Systems stands alone as the world’s largest GSI grain bin dealer. So they wanted an ad campaign that would stand… Continue reading >
Taking pole position with a dynamic conference booth
Getting attention at a national trade show is no small order, regardless of how innovative your product is. In 2011, Transnetyx wanted to make… Continue reading >
A personal twist on a small business print campaign
Long-time inferno client Paragon National Bank has a strong connection to local small businesses because Paragon is a local small business. … Continue reading >
Turning a new brand into a compelling story
In 2010, Cartus engaged inferno to develop a new brand voice that would accurately embody and effectively promote the company’s… Continue reading >
Marketing a milestone service enhancement for a global leader
inferno created a multi-faceted campaign promoting the unprecedented speed of exporting with the FedEx fleet of Boeing 777 freighters. An overall… Continue reading >
Building a logo that fits a roofing leader
As a commercial roofing leader in the Mid-South, Jonesboro Roofing Company (JRC) sought to update their brand to match their growing and evolving… Continue reading >
Ag company scores with high-energy radio spot
inferno helped Arkansas-based Cache River Valley Seed leverage their love of Arkansas State Red Wolves sports into two ear-catching radio spots.… Continue reading >
A multi-function brochure that was turned on a dime
For three years now, inferno has developed creative themes and marketing collateral that have drawn attention to the Memphis’ March of… Continue reading >
A direct mail piece with a magnetic message
A good direct mail piece makes itself hard to throw away and hard to stop looking at. In other words, it hangs around and keeps working. inferno’s… Continue reading >
Brochure design defines a company culture – beautifully
The specialty pharmacy, Accredo Health Group, approached inferno with a need to create a printed piece for their employees that would articulate… Continue reading >
Introducing Thought Bubble Gumballs – only from inferno
inferno partner, Dan O’Brien, is a man on a mission. He started our new blog, 261, where he’s sharing a nugget… Continue reading >
A print campaign to launch an industry leader’s new brand
In 2010, inferno partnered with Cartus, the world’s foremost employee relocation company, to audit and update its brand. A combination… Continue reading >
Award-winning design amps up a new membership brochure
inferno has created many high-profile pieces for the Recording Academy (the GRAMMY organization), including brochures, print ads, interactive… Continue reading >
Radio spot provides a humorous take on the serious matter of small business banking
The credit squeeze that accompanied the Great Recession has been felt acutely by small businesses. This hardship, though, has also provided an… Continue reading >
Long-time video production partner turned client
Running Pony Productions has long been inferno’s partner in creating video solutions for our clients. So when the production company and… Continue reading >
Distilling the culture of a global leader
Cartus is the world’s leading provider of employee relocation services and has experienced significant growth in recent years. inferno… Continue reading >
The first test for a new brand
After launching the brand for Harmonyx Diagnostics, the sister company of long-time client Transnetyx, inferno was tasked with developing two… Continue reading >
Precision is key when speaking to surgeons
As a marketing partner with NuVasive for almost a decade, inferno has deep expertise in the company’s innovative products and procedures,… Continue reading >
Capabilities video showcases leading rice company
Windmill Rice Company in Jonesboro, Arkansas, has the newest rice-milling facility in the U.S. They asked inferno to highlight their state-of-the-art… Continue reading >
inferno-designed billboard garners more than just attention
When the Jonesboro manager of SeaPort Airlines spotted the 2011 St. Jude S’travaganza billboard created by inferno, it did more than catch… Continue reading >
A game-changer for Memphis Tiger recruitment
Recruiting sites for NCAA student-athletes are still somewhat of a novel concept. So when the University of Memphis called on inferno to create… Continue reading >
Going beyond financials in an annual report
The Exchange Club, inferno’s long-time pro bono client, wanted to approach their annual report differently in 2010. They asked that it… Continue reading >
Hand-drawn for Hands of Hope
This year's invitation for The Exchange Club Family Center Hands of Hope Auction Party featured plenty of hand-drawn, rock-inspired… Continue reading >
Now open: The Putter Winbrook Online Store
After developing a brand for Putter Winbrook clothing and helping to establish the line in men's clothing stores in the South, inferno developed… Continue reading >
Defining a brand in concert with its sister company
Transnetyx has long been a leader in the world of bioscientific research, launching the first fully automated genotyping system. The company… Continue reading >
Branding hope with a hip edge
The Exchange Club Family Center, inferno's longest-standing pro-bono client, adopted a new venue and a new attitude in 2010 for its annual… Continue reading >
VALLEY VIEW | K&D AGRI
Both Valley View Agri Systems and K&D Agri Inc. were well known for dependable, personal service throughout their respective… Continue reading >
Windmill Rice Company
inferno worked closely with Windmill Rice Co. to design a small brochure to market a new, state-of-the-art rice milling facility. Continue reading >
Cache River Valley Seed
After developing a logo for MorSoy Xtra, Cache River Valley Seed wanted to roll out their latest product brand in their annual soybean… Continue reading >
A logo with wide exposure
The Valley View | K&D logo gets more exposure than most: The company is the largest authorized GSI grain storage systems dealer in the world,… Continue reading >
SOUP-OFF 2011
Talented staffers Ben Hampton and Amanda Dent developed the poster to promote our fourth annual food competition. The poster features a perfect… Continue reading >
Radio spot scores with a concise product message in just 30 seconds
Cache River Valley Seed wanted to reach out to the highly specific audience of farmers who are fans of Arkansas State University athletics. inferno… Continue reading >
inferno fine-tunes Harwood Center’s website
One of our pro bono clients, Harwood Center, asked inferno to breathe new life into their web presence but still maintain the look of the Memphis… Continue reading >
Super S’travaganza
We were asked by agribusiness client Valley View | K&D Agri Systems to help promote the upcoming 18th Annual St. Jude S'travaganza held… Continue reading >
A refined, redesigned website for a renowned architecture firm
Self+Tucker Architects’ portfolio of work and expertise is so vast and diverse that it made it difficult for clients to efficiently navigate… Continue reading >
Adding something Xtra to an ag company logo
When Cache River Valley Seed in Jonesboro, Arkansas was planning the launch of their newest product, MorSoy Xtra, they asked inferno to position… Continue reading >
Yielding a dynamic print campaign in a competitive field
MorSoy Xtra is the latest evolution of MorSoy soybean seed varieties from Cache River Valley Seed in Jonesboro, Arkansas. Cache River… Continue reading >
A frightfully fun video for our friends at FedEx
inferno’s Halloween treat for our FedEx clients was a video spoof on 1950s-style, kitschy horror films. To create Night of the Living Deadline,… Continue reading >
An updated brand for a progressive architectural firm
To celebrate 15 years of Designing a Better Memphis, Self+Tucker Architects wanted to refresh their brand to reflect their forward-thinking company… Continue reading >
2010 Davey Awards Winners
We took home five statues at the 2010 Davey Awards. Our awards included Gold Awards for Strategic Alternatives' Pour Attire website and our… Continue reading >
The trick to a great Howl-o-ween poster: Dog Men
Is it man or beast? When inferno designed the 2010 Howl-o-ween: Return of the Beasts poster, we answered “both.” To scare up support… Continue reading >
TruGeen Commercial Lawn & Landscape
We just finished a new site for industry leader TruGreen Commercial Lawn and Landscape. See the site here: www.trugreencommercial.com Continue reading >
inferno helps The Exchange Club Family Center “Raise Hope. Rock On.”
A new venue for the Hands of Hope Auction Party inspired The… Continue reading >
inferno-designed clothing lines create buzz
When Strategic Alternatives, LLC, a distributor of disposable containers for coffee shops and caterers, wanted to branch… Continue reading >
A multi-faceted message in one powerful logo
inferno pro-bono client The Harwood Center teamed up with the Autism Society of the Mid-South to host the Opening Eyes to Autism 5K run/walk,… Continue reading >
Driving Recording Academy membership with a united purpose
When the Recording Academy (the GRAMMY organization) asked inferno to use some of their new illustrations in the 2009 membership… Continue reading >
Direct mail to keep customers alert
Transnetyx asked inferno to help drive traffic to their booth at the 2009 National Meeting of the American Association for Laboratory… Continue reading >
A fitness center Website gets a design and content makeover
The family-oriented DAC fitness organization asked inferno to revamp the look and message of its Web site so that it would fully… Continue reading >
Warm holiday wishes (that burst into flame)
It’s a tradition for inferno to send clients, vendors, and friends an annual holiday card to thank them and wish them all the best… Continue reading >
Framing a marketing campaign from all angles
The Eclectic Eye eyewear boutique asked inferno to develop yearlong campaign that would… Continue reading >
A surprising approach to marketing a complex service
Transnetyx is a molecular diagnostics company providing automated genotyping services to pharmaceutical and biotechnology companies,… Continue reading >
A solid brand foundation for a charitable foundation
NuVasive decided to create the Cheetah Gives Back Foundation as a way to support the community — locally, nationally, and globally.… Continue reading >
A hauntingly good poster for internal promotion
To scare up excitement and canine attendance for our afternoon Howl-O-Ween event, inferno developed a poster with bite. (Tip: For the… Continue reading >
A Web site that rocks. Literally.
Developing an online presence for a studio that changed the face of American music is no small feat. Sun Studio wanted to maintain the… Continue reading >
inferno creates a knock-out direct mail piece
This postcard, sent to employers and insurance providers attending the Workers’ Compensation Educational Conference, leveraged NuVasive’s… Continue reading >
Devilish fun with a twist and a shimmy
Matt Paulo, Senior Art Director at inferno, designed a poster to promote Rings of Fire, a staff Hula Hoop competition organized by Matt… Continue reading >
Helping Homewood Suites make a celebratory splash
As Homewood Suites celebrated a milestone anniversary — the opening of its first property 20 years ago — the award-winning,… Continue reading >
The game was balls, and we ran with it
When it was announced that a Commercial Appeal food critic would be dropping by for inferno’s 1st Annual Battle Meatball, we decided… Continue reading >
A fitness center gets personal
DAC and DAC Fitness In an industry riddled with cookie-cutter franchises, DAC and DAC Fitness wanted to get beyond… Continue reading >
Sanesco brand redesign is just what the doctor ordered
Sanesco Sanesco is a research-driven medical company. Its mission: to provide practitioners of integrative medicine the clinical tools… Continue reading >
Opening a communication channel to the comeback kid
NuVasive You don’t expect a UFC fighter who needs spine surgery to come back and crush his opponents — but that’s exactly… Continue reading >
3–2–1 Launch
Health Protection Technologies Health Protection Technologies is a new client specializing in the distribution of products and respirators… Continue reading >
Peria outdoor campaign turns two
Peria Midtown Memphis' only upscale shoe boutique also has one of the city's most recognizable billboard campaigns. Season by… Continue reading >
New packaging balances color and clarity
Sanesco New packaging was developed as part of a broad refreshment of the Sanesco Targeted Nutritional Therapy brand. Ten products in… Continue reading >
Cooking up creative for internal consumption
inferno When inferno organized its 1st En Fuego Chili Cookoff, an intra-office memo was out of question. We couldn’t… Continue reading >
Billboard steers captive audience
DAC Fitness DAC recently opened its third facility in an upscale East Memphis shopping center. They were looking for a way to use outdoor… Continue reading >
Redefining a company that is redefining its sector
Totus is a Web-based service that enables businesses to more effectively manage their marketing materials and the ways in which… Continue reading >
A first for a Memphis golf institution
Harwood Center inferno developed a logo for the Memphis Handicappers Golf Tournament — its first tournament logo —… Continue reading >
Calling all 5th Beatles
The Recording Academy The Producers and Engineers Wing of The Recording Academy is comprised of more than 6,000 producers,… Continue reading >
A creative angle on integrated services
Fullen Dock Fullen Dock is an intermodal transportation hub at the Port of Memphis – providing loading, unloading, warehousing,… Continue reading >
Premiums that really hit home
American Home Shield inferno took home three Gold ADDYs from the Memphis Advertising Federation for this pair of premiums… Continue reading >
A new twist on a long-standing event
March of Dimes - Signature Chefs Auction In its first year as pro-bono… Continue reading >
Introducing a distinctive brand to a discerning audience
Belle Meade Signature Belle Meade Signature, a home furnishings manufacturer, sought to introduce their company… Continue reading >
Expanding a brand
DAC Fitness inferno developed a new brand for DAC in 2004, when DAC had its original location in Southaven, Mississippi, and one… Continue reading >
A fresh look for a family fitness center
DAC Fitness This newspaper insert for DAC Fitness in Collierville, Tennessee — an arm of the family-owned, regionally… Continue reading >
inferno draws another blank for the GRAMMY® organization
The Recording Academy® The latest installment of templates for The Recording Academy has arrived. Since 2006, inferno has created… Continue reading >
New brand distinguishes law firm in a flooded market
Gilder & Howell rebranding Gilder & Howell initially asked inferno to put together a communications plan that would help… Continue reading >
A cohesive site for a complex company
Three Rivers Marine & Rail Terminals Web site Impressed by inferno’s work for Fullen Dock & Warehouse, Three Rivers… Continue reading >
Setting a brand in motion
Med Communications new Web site A major part of inferno’s rebranding of Med Communications was an entirely new Web site –… Continue reading >
An award-winning year (in review)
Primacy Relocation year in review inferno has worked with Primacy Relocation for the better part of a decade, carefully tending… Continue reading >
The introduction of a true southern gentleman garners a significant response
Putter Winbrook direct mail Putter Winbrook comes to life in a letter of introduction to prospective retailers, presumably “typewritten”… Continue reading >
Establishing a unique voice for a retail Web presence
Putter Winbrook Web site A quote from the site: “The Putter Winbrook legacy was built on honor, impeccable style, and profound… Continue reading >
