Work Feb 10, 2012
A multi-media marketing campaign for a renowned healthcare facility
After building a marketing strategy for Memphis Jewish Home & Rehab, inferno was asked to execute a complete brand overhaul with a multi-media and public relations campaign to promote their rehab services.
Beginning with a new identity mark that reflects both long-term care and rehab services, inferno developed a logo, print ad campaign, 30-second television commercial, billboard campaign, website, digital ad, and PR materials.
Logo
The MJHR logo is a graphical representation of how the home strengthens those who are treated here. The fresh, modern look also emphasizes the state-of-the-art facilities and warm, comfortable environment of MJHR.
Print Campaign
The print campaign focuses on marketing MJHR’s renowned rehab services.
Television Commercial
In addition to the print ads, inferno produced a 30-second television commercial currently airing on several networks, including E!, AMC, and CBS during Memphis Tiger basketball games. Collaborating with our partner, Running Pony Productions, the arresting-turned-hopeful sentiment further supports the overall campaign.
Billboards
inferno created a series of billboards that tells the story of a son who’s faced with making arguably the most important decision of his parent’s life — where to go to recover from a debilitating event. The billboards are sequential, each focusing on a different step in the recovery process from week to week. See them on Germantown Parkway near Trinity Commons through February.
Web
The MJHR website was revamped to reflect the new brand while the functionality was simplified to direct prospective patients, residents, and their families to either rehab services or long-term care. inferno also built a presence for MJHR on social media outlets, including facebook.
In this web ad campaign, a Flash-animated ad delivers a complex message in a short amount of time, using the same photography as the print ads along with the new brand design elements.
