inferno

It’s been said that imitation is the sincerest form of flattery. But after being flattered by competitors, NuVasive sought to remind them, and surgeons, who revolutionized the industry with lateral-access spine surgery

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As NuVasive’s long-standing marketing partner, inferno was happy to develop a campaign set at one of the biggest stages in the spine surgery industry — the North American Spine Society annual meeting. With intimate knowledge of the NuVasive flagship innovation, XLIF, inferno created a multi-media campaign that placed the company and the procedure front and center among the meeting’s record-breaking crowd of more than 4,000 spine care professionals. The campaign included a booth PowerPoint presentation, a bus wrap, an invitation, booth graphics, a direct mail piece, print ads, and an intro video played at the NuVasive booth and later available for viewing via smartphone.