A print campaign to launch an industry leader’s new brand
In 2010, inferno partnered with Cartus, the world’s foremost employee relocation company, to audit and update its brand. A combination of internal and external research enabled us to define who Cartus is today and to determine how its unique competitive advantages can best be reflected across a range of marketing communication channels.
These new print ads expand on the message of the new Cartus tagline: “Trusted guidance – for every move you make.” The significance of the company’s global reach, expansive capabilities, and fifty years of experience is that Cartus is better equipped to lead and guide a customer’s relocation program than anyone else – managing the big picture and attending carefully to individual needs, as the two photos in each ad suggest. The use of a portion of the Cartus logo as parentheses to visually call out different forms of guidance is also a new brand enhancement.
For more on Cartus, go to cartus.com.