Distilling the culture of a global leader
Cartus is the world’s leading provider of employee relocation services and has experienced significant growth in recent years. inferno was invited to help Cartus define the new brand personality that reflected the company that Cartus had become.
inferno conducted extensive research to ensure that we created an honest and compelling portrait of the company, which we then expressed in external brand marketing and internally with this Cartus culture campaign.
Extending outward from the new company tagline, the internal campaign articulated the Cartus mission and values to employees in every department worldwide – emphasizing what defines the company collectively and the employees individuallyCampaign components included a culture booklet, a video message from the Cartus CEO, and a screensaver and wallpaper for computer screens.
Campaign components included a culture booklet, a video message from the Cartus CEO, and a screensaver and wallpaper for computer screens.
To learn more about Cartus, go to cartus.com.