Branding the connection between International Paper and its recycling group

Branding the connection between International Paper and its recycling group

 

 
 
International Paper needed a logo family and positioning for a branded internal culture campaign for its recycling group. The campaign was intended to build team spirit and instill a sense of how the recycling group's work fit into the company's broader operations and commitments. 
 
 
inferno developed logos and positioning to bring a consistent identity and clear message to each element of the program.
 
 
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