WORK
In the agricultural community, a neighbor’s recommendation is just about the most compelling and effective marketing tool you’ll find. So inferno developed a print ad campaign for Cache River Valley Seed where their customers take center stage. The ads further strengthened…
After building a marketing strategy for Memphis Jewish Home & Rehab, inferno was asked to execute a complete brand overhaul with a multi-media and public relations campaign to promote their rehab services. Beginning with a new identity mark that reflects both long-term…
In 2011, inferno was an agency divided — into three teams for our first Playing with Fire competition. The yearlong event pitted teams against each other in cook-offs, various games, and a canine costume contest — all while collecting donations for the Mid-South Food Bank.…
CULTURE
End-of-year and mid-year updates are the norm here at inferno. The partners keep us in the loop when it comes to work, financials, clients, and internal initiatives. And there was plenty to share when we recently gathered to reflect on 2011 and look forward to 2012. …
New hardware arrived in the office. The website design we completed for Self+Tucker Architects was recognized with a MarCom Platinum Award and a Silver Davey Award. You can visit the site here.
The "Best of Show" Davey International Awards statue for our design of the NARAS Membership Brochure showed up in the mail yesterday. You can see the brochure here.
INSIGHT
Economic challenges and prolonged uncertainty has led many businesses to take an extremely conservative approach to managing expenses. While emphasis on cost-management in this environment has been appropriate, the area of “investment” most often compromised in the exercise…
In Part 1 of this series, we considered some of the broad issues affecting client-agency relationships. In this sequel, we drill down to the key considerations for effective development of a single project. No project is an island The value you receive from your…
Most college professors never take a class on how to teach. Most doctors never learn how to talk to patients. And business schools don’t have a course on how to manage your relationship with a marketing agency. Here are five principles for making that relationship productive…
