MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, has announced its multiple wins, including a Best of Show for Art Direction, from the American Advertising Federation (AAF) Memphis Chapter’s 2012 ADDY Awards. In addition to the Best of Show honor, the agency took home three Gold ADDYs and two Silver ADDYs. The winning work was developed for The Recording Academy and inferno.
“We’re thrilled by these awards, which serve as a direct reflection of our art direction and copywriting expertise,” said Michael Overton, creative director and agency partner. “I’m proud that we’ve built a collaborative atmosphere that involves every department – from account service to production – in the design process, resulting in work that moves the needle for our clients.”
The award levels, categories, client and entries include:
Best of Show – Art Direction: The Recording Academy, “Your Voice Amplified” Brochure
Gold ADDY – Advertising Arts & Sciences, Arts Brochure: The Recording Academy, “Your Voice Amplified” Brochure
Gold ADDY – Copywriting, Print: inferno, “Thought Bubble”
Gold ADDY – Local Only Art Direction, Print: The Recording Academy, “Your Voice Amplified” Brochure
Silver ADDY – Advertising Self-Promotion, Direct: inferno, “Thought Bubble”
Silver ADDY – Local Only Copywriting, Print: The Recording Academy, “Your Voice Amplified” Brochure
The ADDY Awards are hosted locally by the American Advertising Federation Memphis Chapter (AAFMemphis.org) and honor creative excellence in the Memphis advertising market. The program is the industry’s largest and most representative competition, with 60,000 entries submitted annually through a national network of 210 ad clubs and 210 college chapters.
inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment. Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations and strategic planning.