inferno Senior Strategist’s Blog Recognized by U.K. Newspaper
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, announced that blog content developed by John Hilgart was recently featured as the “Pic Of The Week” in a recent issue of The Guardian Guide, a weekly culture-based supplement to the United Kingdom’s daily newspaper, The Guardian. The blog, titled 4CP | Four Color Process, was developed in 2010 by Hilgart based on his personal fascination with the four-color printing process used in mid-20th century comic books.
“Though we’re impressed by John’s recognition, we are certainly not surprised,” said Michael Overton, creative director and agency partner. “The agency and our clients are witness to John’s high level of creativity and strategic insight on a daily basis and we look forward to celebrating his future successes, both personally and professionally.”
Hilgart, inferno’s copy chief and senior strategist, uses comic books from his vast childhood collection to develop each of the blog’s entries, which feature enlarged images highlighting the many individual dots of color that form a complete illustration. The blog has attracted a following among people who grew up reading comic books printed using this process, as well as a younger audience whose only experience with the four-color printing process style comes from computer design software simulations. The blog, including the content selected by The Guardian, is viewable at 4cp.posterous.com.
The Guardian is the U.K.’s first full-color national newspaper and has a daily circulation of more than 248,000, making it one of the country’s most-read publications.
inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment. Headquartered in Memphis with satellite offices in Jonesboro, Ark. and Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations and strategic planning.
