Revising your brand to reflect your success.
Is image everything? It is when you don’t have one and your competition does. Powered by inferno’s strategic reinvention of their brand platform, Med Communications made a powerful new impression on its market, tripling new client acquisition.
Providing data-rich medical information services to the pharmaceutical industry, healthcare service providers, and patients, Med Communications had a remarkable service portfolio and a stellar record of success with clients. Their industry profile didn’t match their potential, however, and their growth had reached a plateau.
Beginning with a complete understanding of Med Communications, its market, and its competitors, inferno developed a new visual identity coupled with positioning that quickly communicated the company’s value to clients.
That identity was then carefully extended to all marketing tactics, from sales collateral to the Web to an eye-popping new trade show presence. While the brand promise got deeper, it also became more dynamic. inferno’s animated capabilities presentation literally set the brand into motion – simplifying a complex service portfolio and making an indelible impression on prospects.
Visit the site: http://medcommunications.com/