Rebranding to a tee.
Memphis Public Links
When the city of Memphis embarked on the largest marketing effort of its citywide golf system, they enlisted inferno for rebranding, marketing, PR, and media relations. inferno selected the day The Links of Galloway, the city’s flagship public course, reopened to launch the brand for Memphis Public Links and unveil the First Day of Play promotion. The brand was also extended to direct mail and advertising. First Day of Play was named Golf Marketing Promotion of the year by The Boardroom Magazine.
inferno followed up First Day of Play with a promotion called “7 for 77” that won Golf Marketing Promotion of the year by The Boardroom magazine. Seven players and a sports announcer played all 7 courses in a 77-hour period with radio coverage of the event. Players were able to buy a commemorative book and play all seven courses for $77. And when they completed playing all 7 they could enter to win free golf for a year.
The marketing and media push resulted in a wildly successful rebranding, adding more than 1,800 names to the Memphis Public Links database, and resulting in more than 500 Memphis Players Cards being sold in the first month of release.