Creating a buzz with coffee-themed apparel.
Pour Attire
When Strategic Alternatives, LLC, a distributor of disposable containers for coffee shops and caterers, wanted to branch out into the world of apparel, inferno was ready to help. The apparel line would provide indie coffee houses with additional retail items that reflect the unique culture of neighborhood coffee shops, along with offering co-branding opportunities to further promote their businesses. A retail, direct-to-consumer purchasing option is also included on the pourattire.com website.
inferno developed an umbrella brand for PourAttire and two distinct lines — Buzz, a highly caffeinated character, and Pour Expressions, a series of sardonic plays on the word “pour.”
Take a look at PourAttire here. [www.pourattire.com]
