Defining a brand in concert with its sister company
HARMONYX
Transnetyx has long been a leader in the world of bioscientific research, launching the first fully automated genotyping system. The company decided to expand that technology into the physician’s office by providing a genetic testing service that ensured prescription safety and efficacy. They asked inferno to develop a name, identity mark, and website that were in line with the Transnetyx brand but could still stand alone in the healthcare and medical insurance fields. inferno created a brand for the sister company that emphasized the key benefit of the service — helping prescriptions work in harmony with each patient. Visit the site at www.harmonyxdiagnostics.com
