Identity

Building a logo that fits a roofing leader

  • Building a logo that fits a roofing leader
  • Building a logo that fits a roofing leader
  • Building a logo that fits a roofing leader

JONESBORO ROOFING CO.

As a commercial roofing leader in the Mid-South, Jonesboro Roofing Company (JRC) sought to update their brand to match their growing and evolving business. With a target audience of architects and contractors, inferno designed a clean and modern logo, adding the tagline “Trusted to Cover the Mid-South.”

  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.
  • Creating a buzz with coffee-themed apparel.

Pour Attire

When Strategic Alternatives, LLC, a distributor of disposable containers for coffee shops and caterers, wanted to branch out into the world of… Continue reading >

  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.
  • Relocating from #12 to #2 in the employee mobility market.

Primacy Relocation

Over a nine-year engagement, inferno helped grow Primacy Relocation from the world’s 12th largest provider of employee relocation services… Continue reading >

  • Defining a brand in concert with its sister company
  • Defining a brand in concert with its sister company
  • Defining a brand in concert with its sister company

HARMONYX

Transnetyx has long been a leader in the world of bioscientific research, launching the first fully automated genotyping system. The company… Continue reading >

  • Branding an ag industry leader
  • Branding an ag industry leader
  • Branding an ag industry leader
  • Branding an ag industry leader
  • Branding an ag industry leader

VALLEY VIEW | K&D AGRI SYSTEMS

When Jonesboro-based Valley View Agri Systems, the world’s largest authorized GSI grain storage systems dealer, purchased Mississippi-based K&D… Continue reading >

Growing a brand with an updated logo

Cache River Valley Seed

Cache River Valley Seed in Cash, Arkansas needed a logo that reflected the next generation of their established soybean seed product MorSoy Genetics.… Continue reading >

  • Fashioning a cohesive message.
  • Fashioning a cohesive message.
  • Fashioning a cohesive message.
  • Fashioning a cohesive message.
  • Fashioning a cohesive message.
  • Fashioning a cohesive message.
  • Fashioning a cohesive message.

Peria

Peria Gober came to inferno with a logo and a business plan. She needed a cohesive brand that would capture the unmistakable personality of the… Continue reading >

  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.
  • Rebranding to a tee.

Memphis Public Links

When the city of Memphis embarked on the largest marketing effort of its citywide golf system, they enlisted inferno for rebranding, marketing,… Continue reading >

  • On-the-money brand strategy and marketing.
  • On-the-money brand strategy and marketing.
  • On-the-money brand strategy and marketing.
  • On-the-money brand strategy and marketing.
  • On-the-money brand strategy and marketing.

Paragon National Bank

inferno’s support of Paragon, a Memphis retail and commercial bank, began before its launch in 2005. Though they had a logo and a commitment… Continue reading >

  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.
  • Theme and variations for music’s most famous organization.

The Recording Academy & GRAMMYS

The Los Angeles-based GRAMMY Awards organization relies on inferno for its most important projects.   We provide brand development as the… Continue reading >

  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.
  • Finding a brand hub for a location-is-everything business.

Fullen Dock & Warehouse

Fullen Dock is an intermodal transportation hub at the Port of Memphis – providing loading, unloading, warehousing, trucking, and other… Continue reading >

  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.
  • Launching a brand quickly, to leverage market opportunity.

Health Protection Technologies

Health Protection Technologies specializes in the distribution of products and respirators for public health protection, initially serving federal,… Continue reading >

  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.
  • Revising your brand to reflect your success.

Med Communications

Is image everything? It is when you don’t have one and your competition does. Powered by inferno’s strategic reinvention of their… Continue reading >

  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.
  • Creating a market for an innovation that kicked tradition in the tail.

Transnetyx

Transnetyx is a molecular diagnostics company providing automated genotyping services to pharmaceutical and biotechnology companies, as well… Continue reading >

  • Generating impact on a small budget
  • Generating impact on a small budget
  • Generating impact on a small budget
  • Generating impact on a small budget
  • Generating impact on a small budget

POWER HOUSE

Constructed in 1910, the brick and glass building topped with a 100-foot smokestack supplied power to Memphis’ Central Station railway… Continue reading >

  • Showcasing Southern charm
  • Showcasing Southern charm
  • Showcasing Southern charm
  • Showcasing Southern charm
  • Showcasing Southern charm
  • Showcasing Southern charm
  • Showcasing Southern charm

RIVER INN OF HARBOR TOWN

In 2007, inferno was chosen to implement a visual identity for River Inn of Harbor Town, a small luxury boutique hotel located on the Mississippi… Continue reading >

  • Development goes south
  • Development goes south
  • Development goes south
  • Development goes south
  • Development goes south
  • Development goes south
  • Development goes south
  • Development goes south

RIVERSIDE 648

We developed the identity, collateral, print advertisements, trolley postings, and web presence for Riverside 648. The project was a redevelopment… Continue reading >