According to eMarketer, the average American adult spent more than three hours a day on their mobile device in 2018. At that rate, cellphone screen time is set to surpass that of television this year. What does this mean for marketers? It means more of your digital and organic advertising efforts should be focused on mobile-friendly or even mobile-only channels.
One of the most important rules in marketing is to be where your audience is. If you’re not optimizing your website for mobile or taking advantage of the little ad serving machine people carry around in their pockets, you’re not capitalizing on your audience’s accessibility. In this post, we outline eight tactics that can be used to meet your customers where they spend their time – on their phone.