Agency News News December 7, 2015

inferno Announces Additions to PR and Account Service Teams


MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has appointed Kimbrough Taylor as digital marketing specialist and Tarryn Sanchez as account executive. Taylor reports to Beth Wilson, public relations manager, and Sanchez reports to Liza Routh, account manager.

“We are thrilled to have Kimbrough and Tarryn join the inferno team,” said Dan O’Brien, agency partner and director of client services. “They add tangible assets to the collective talents of our growing agency, enabling us to continue providing quality service to our clients.”

As digital marketing specialist, Taylor will collaborate with the account service and public relations teams to research and identify new digital opportunities, manage and optimize content for SEO/SEM, deliver improvement recommendations for current projects, and provide measurement and reporting metrics for all digital marketing campaigns.

Taylor received a Bachelor of Arts in mass media communication and history from the University of Missouri. After graduating, he served as a consultant and web content manager at the Sharpe Group, where his responsibilities included utilizing Google Analytics and managing the company’s social media channels. Following, he was an agent at New York Life, where he assisted families and business owners in developing a sound financial strategies.

In Sanchez’s role as account executive, she is responsible for the day-to-day management of client projects, as well as interaction with various agency departments, including creative, media, public relations, interactive and production.

Prior to joining inferno, Sanchez earned a Bachelor of Arts in media studies from Vassar College and served as an account coordinator at Karsh Hagan, a full-service marketing and advertising agency in Denver. In that position, she was instrumental in the Brussels + Muscles Brand Launch that won a gold ADDY in the District AAF American Advertising Awards.

Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, the award-winning firm produces results- driven work by passionately combining strategic thinking, creativity and culture to ensure the success of its clients.