Agency News News August 6, 2015

inferno Announces New Hires to Account Service and Interactive Teams


Memphis, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has appointed Nicole Hinson as an Account Executive and Jesse Lorencz as an Art Director. Hinson reports to Colleen Radish, Account Supervisor, while Lorencz reports to Linda Corti, Associate Creative Director.

“We are thrilled to have Nicole and Jesse join inferno,” said Michael Overton, Agency Partner and Creative Director. “We look forward to adding their widespread talents to our account service and creative teams, further benefiting our clients.”

Prior to working at inferno, Hinson held various positions in marketing with ALSAC/St. Jude Children’s Research Hospital and the Memphis Grizzlies. In her new role as Account Executive, she is responsible for the day-to-day management of client projects, as well as interaction with various agency departments, including creative, media, public relations, interactive and production.

Lorencz worked with a large variety of clients at Phire Group in Ann Arbor, Mich. for two years before joining inferno. As Art Director, his responsibilities include using his design skills to handle a multitude of projects and working to solve clients’ goals in a visually effective way.

Hinson earned a Bachelor of Arts in Journalism, with a public relations emphasis, from the University of Memphis. Apart from work, she volunteers with Be Free Revolution, where she serves as a team leader on mission trips to Nairobi, Kenya.

Lorencz graduated from Central Michigan University, where he received a Bachelor of Fine Arts in Graphic Design. During his free time, he enjoys spending time with his wife and pets, discovering new music and exploring new technology.

inferno is a leading full-service agency, serving clients in a variety of industry sectors including healthcare, relocation, logistics, retail, banking, agriculture, nonprofit and entertainment. Headquartered in Memphis with a satellite in Kalamazoo, Mich., inferno has become the strongest mid-size provider of business-to-business and consumer marketing solutions, offering experience in advertising, brand development, graphic design, interactive, public relations, social media and strategic planning.