inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Eric Taylor as account executive and Taylor McPherson as public relations coordinator. Taylor reports to Colleen Radish, agency partner, and McPherson reports to Beth Wilson, director of public relations.
“We are pleased to add Eric and Taylor to our accomplished team,” said Dan O’Brien, agency partner and director of client services. “We look forward to the strategic solutions they can provide for our clients.”
As account executive, Taylor serves as the primary contact to clients, converting needs into strategic solutions by engaging the creative, media, public relations, interactive and production departments within the agency.
As PR coordinator, McPherson supports the public relations team by developing client press releases and announcements, expanding media lists, managing and monitoring daily client coverage, assisting in developing social and traditional media content, and providing event support and planning for client events across an array of industries.
Taylor received both a bachelor’s and master’s degree in business administration with a concentration in marketing from Christian Brothers University. He has a distinguished background in creation and execution of intricate marketing and personalized communications plans.
McPherson is a graduate of The University of Mississippi with a bachelor’s degree in marketing and corporate relations. She has extensive experience collaborating on and developing strategic communication plans.