Agency News June 27, 2019

inferno expands, promotes across multiple departments

inferno has promoted Liza Routh to account supervisor, Caitlin Berry to senior PR account executive, and Beverly Hendrichovsky to office manager. The agency also hired Bri Kraus as PR content producer. Routh reports to Colleen Radish, agency partner; Berry and Kraus report to Beth Wilson, director of public relations; and Hendrichovsky reports to Tim Sellers, agency partner.

Since joining the agency in 2010, Routh has helped inferno thrive by managing various clients and producing positive results through her initiatives. As account supervisor, she will guide policy and procedure within the account service department, as well as continue to supervise key accounts.

“Over the past nine years, Liza has been an important part of the growth of the agency by enhancing our client relations and developing the account service department,” said Radish. “We are excited to see her continue to help inferno excel.”

Berry joined the agency in December 2015. Since that time, she has helped to expand the PR team’s service offerings and contributed to the growth of the department. As senior PR account executive, Berry is responsible for managing client relationships, as well as developing and executing strategic public relations plans. She will also be providing support to junior staff.

As PR content producer, Kraus is responsible for writing engaging and compelling copy to distribute across various channels, as well as generating increased engagement for the agency and its clients. She also assists in the production of short-form videos, including scripting, filming and editing.

“Caitlin has been an asset to the PR department over the last three and a half years,” said Wilson. “Her work ethic and commitment to quality have enabled us to produce great work for both the agency and our growing client base. We’re also thrilled to have Bri on board in this new role and look forward to her contributions on behalf of our clients.”

Hendrichovsky joined inferno in 2011 and previously served as bookkeeper. In her new role, Hendrichovsky is responsible for organizing and coordinating office administration and procedures, as well as managing agency resources and supporting day-to-day business operations.

“Beverly has been a valuable member of the agency over the past eight years,” said Sellers. “She has accepted broader responsibilities through periods of significant growth and change, excelling as she did so. We are excited for her to transition into this new role.”

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