Culture February 13, 2019

inferno Gives the Gift of Laughs with Holiday Mug Shots Microsite


Working at inferno, there is no shortage of exciting campaigns for the team to flex our creative muscles – but one of our favorite projects is the annual holiday gift we give our clients as a “thank you” for working with us.

Everyone loves getting gifts. Big ones. Little ones. Silly ones. Gifts designed especially for you. That’s why we decided to go all out this holiday season with an inferno-branded holiday gift and online experience.

Since the holidays bring to mind cozy images of nights spent with family, friends, and a warm cup of something delicious, we decided to build our creative concept around an insulated mug – and Holiday Mug Shots was born. For each mug, we attached a specially-designed gift tag with instructions leading the recipient to

The website reads like a classic children’s book, complete with fun North Pole Police Department illustrations. Visitors have the option to upload a photo and generate a fun, holiday-themed frame with crimes, such as “Peeking at Presents” or “Spiking the Eggnog.” It also has a gallery with sample photos featuring inferno employees.

Once visitors generate their photo and reveal their holiday crime, they can download their photo and share it to social media with #HolidayMugShots2018.