After its sister company’s successful site redesign, Memphis Stone & Gravel Co. wanted to update their website to make it more user-friendly and bring it in line with its family of brands.
First, the inferno team did a full audit of the existing website to look for opportunities to consolidate information and improve the site beyond design. Where the Lehman-Roberts Co. website existed to serve employees and community members, the Memphis Stone & Gravel Co. website needed to emphasize product offerings.