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Insight

5 Types of Interactive Content to Help Boost Engagement

Every marketing team shares similar goals. They want to reach new customers, boost engagement, and increase conversions. Interactive content achieves all three objectives with ease. In the last decade, there has been a fundamental shift in marketing. Gone are the days of one-sided conversations, where brands talked at people from billboards and TV screens. Now,... View Article

Insight

You Only Have 10 Seconds to Nail Your Digital First Impression

"You only get one first impression” — or so we’ve all been told. While we’d argue that ever-shortening attention spans allow us to have more chances at first impressions, we don’t dispute the importance of making a lasting one. Unfortunately, you may be making the wrong kind of lasting impression if you neglect the tenants... View Article