copywriting

Insight

4 Copywriting Tips: Never Write a Boring Headline Again

By Anna Condon, Junior Copywriter Crafting compelling headlines is both an art and a science. You need to convey the essence of the content in a way that entices the reader to crave more, without giving away the meat of the story. Plus, in the age of web 2.0 headlines, you must also consider search... View Article

Insight

4 Reasons to Use Numerals

By Trish McLaughlin, Senior Copywriter If you want to get your numbers — open or click-through rates, for example — up, consider using numerals in your subject lines and headlines. According to Business 2 Community, subject lines or headlines that promote content with numerals, such as “6 Steps,” “5 Tricks,” or “9 Things,” are more... View Article

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Five Tips for Yummier Content

By Trish McLaughlin, Senior Copywriter You cannot force-feed your audience content. The internet is an endless buffet of information, and your audience is going to fill their plate with what’s most appetizing. To boost your content’s appeal, try these tips. Use Flesch-Kincaid to carve your copy into bite-size pieces There’s a reason Flesch-Kincaid is now... View Article

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Unlocking the Power of Story

By Anna Condon, Junior Copywriter Storytelling. It’s a key feature of human interaction; it’s natural. There’s a reason we use stories as a means of teaching our children. Stories engage us in a way that logical explanation of the facts can’t. What makes a story? Essentially, a story is a string of events that begins... View Article