engagement

Insight

How to Track Email Engagement Metrics

In an ideal world, email engagement for your marketing campaigns would sit at 100 percent every time. More often than not, however, you are competing with emails from friends, family, and coworkers for your subscribers’ attention and email engagement. Not to mention trying not to trip the spam filter. Marketers know the potential that emails... View Article

Insight

5 Types of Interactive Content to Help Boost Engagement

Every marketing team shares similar goals. They want to reach new customers, boost engagement, and increase conversions. Interactive content achieves all three objectives with ease. In the last decade, there has been a fundamental shift in marketing. Gone are the days of one-sided conversations, where brands talked at people from billboards and TV screens. Now,... View Article