geotargeting

Insight

Everything You Need to Know to Get Started with Geofencing

Location-based technology is opening up a whole new world of opportunities for marketers to communicate with customers in real-time, called geomarketing. New capabilities and uses emerge every day – such as geotargeting, geofencing, and geofilters. Geofencing is one of the most common ways that businesses enter the world of location-based marketing. Put simply, geofencing is... View Article