print advertising

Insight

The Critics Had It Wrong: Print Advertising Isn’t Dead

Once upon a time, print advertising was the only option for businesses looking to sell their services. Now, B2B marketers can build multi-channel strategies that employ any number of mediums, from billboards and radio spots to augmented reality and voice assistants. With so many options, it can be easy to overlook print advertising – but... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

Work

Look, Y’all! Summer fun at the FedEx St. Jude Classic.

This year, we kicked up our feet, poured a glass of sweet tea, and tapped into our Southern roots to create an effective campaign for the FedEx St. Jude Classic. The tournament’s signature “Hush Y’all” signs have been a fixture of the event for years. They’re the perfect mix of Southern hospitality, attitude, and a... View Article

Insight

Give CTAs in Print Ads Extra TLC

Ah, the Call To Action (CTA), often the unsung hero of any advertisement. Far less glamorous than the headline, the CTA does the heavy lifting to move potential customers from the advertisement to the next step in the sales process. All work and no play — the CTA. Granted, sometimes it’s less work. To move... View Article