Small Business


Developing a Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, a marketing strategy allows for a long-lasting effect to be made on consumers. The term “strategy” can often seem intimidating to those running a small business or team, but... View Article


Paleo Treats Gets a Sweet New Video

Each year, FedEx supports entrepreneurs across the country by awarding them small business grants. FedEx and inferno had the opportunity to sit down with one of this year's winners, Paleo Treats, and create a video that tells their business story. Take a look at how this growing company markets and distributes its line of delicious snacks for the Paleo... View Article