social media advertising

Insight

Digital Marketing 101: Paid Social Guide for Facebook, Instagram, and LinkedIn

Now that you know the basics of paid social, let’s talk about strategies for a few of the best social media platforms for businesses. Facebook and Instagram First things first – you must be present. Creating Facebook and Instagram pages provides your business with a free and beautiful online home. Your social media pages should... View Article

Insight

Digital Marketing 101: An Introduction to Paid Social

Social media is no longer an optional piece of your business marketing strategy. It’s an essential way to reach customers, gain valuable insights, and grow your brand. If you look at the numbers, social media gives you a fast, inexpensive way to reach half of the world’s population. With so many people using social media... View Article

Insight

5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article