social media trends

Insight

Quick Start Guide for Social Commerce in 2020

Social commerce is blurring the lines between entertainment and e-commerce. Across social media platforms, online shopping is now part of the experience. Users can scroll through their social feed and make a purchase from a third-party seller without leaving the native social experience. It’s not just big brands either. Everyone from multinational companies to individual... View Article

Insight

5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article

Insight

Social Media Tips – Part 2

Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article

Insight

Social Media Tips – Part 1

Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article