Strategy

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Digital Marketing 101: A beginner’s guide to search engine optimization

A quick note about Digital Marketing 101 Digital marketing can get complicated. The further you dive into digital marketing, the more technical it becomes. If you’re just getting started, you might feel a little overwhelmed – but don’t worry. Our Digital Marketing 101 series will take you through the basics of search engine optimization (SEO),... View Article

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Developing a Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, a marketing strategy allows for a long-lasting effect to be made on consumers. The term “strategy” can often seem intimidating to those running a small business or team, but... View Article

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The Importance of Community Engagement and Creating a Corporate Social Responsibility Strategy

  In a recent post, we discussed ways to maintain your business’ social media presence during a crisis. Our final tip was to strive to connect with your audience. As stay-at-home orders ease in many parts of the country, we want to encourage companies to continue to connect through a focus on community engagement. COVID-19... View Article

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An Introduction to Trade Show Digital Marketing Support

Marketing at trade shows and conferences can be a fantastic way to increase awareness of your product, service, or company. Industry-specific events bring together a captive audience particularly inclined to find your business and message relevant to their needs, which is why 73 percent of B2B marketers say events are better than other tactics for… View Article

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Crisis Communications: The Doomsday Prepping of Public Relations

By Anna Condon, Junior Copywriter It’s a well-known fact that the best time to prepare for a crisis is before it happens. Schools and businesses hold routine fire drills, people stock their cars with emergency blankets and tools, and families fill their pantries with an emergency stash of water and canned goods. We’re told to... View Article

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How to Get Your Business Verified on Google

By Susan Waggoner, Digital Marketing and Advertising Specialist When it comes to local search engine optimization, ensuring that your business is verified on Google is key. Because local search results are based largely on relevance, distance, and prominence, verifying your business increases the chances of it ranking higher in search results. Additionally, it allows you... View Article

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5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

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Paid Social: What, Why, and How

By Anna Condon, Junior Copywriter In the early days of social media, brands could rely on social channels to tap into a large pool of potential customers at a very low cost. With the rapidly growing user bases and relatively low barrier to entry, you could build a social media empire almost entirely through organic... View Article

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4 Steps to Cultivating an Authentic Brand

By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article

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4 Copywriting Tips: Never Write a Boring Headline Again

By Anna Condon, Junior Copywriter Crafting compelling headlines is both an art and a science. You need to convey the essence of the content in a way that entices the reader to crave more, without giving away the meat of the story. Plus, in the age of web 2.0 headlines, you must also consider search... View Article

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What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

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5 SMART Marketing Resolutions to Make (and Keep) in 2017

Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article

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When to Check Your Marketing Analytics: A Quick Guide

By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article

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4 Reasons to Use Numerals

By Trish McLaughlin, Senior Copywriter If you want to get your numbers — open or click-through rates, for example — up, consider using numerals in your subject lines and headlines. According to Business 2 Community, subject lines or headlines that promote content with numerals, such as “6 Steps,” “5 Tricks,” or “9 Things,” are more... View Article

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The Anatomy of a Great Creative Strategy Statement

By Brandon Davis, Senior Copywriter If you’ve ever worked for (or with) an agency, you’ve likely heard of a creative strategy statement (or creative brief, or creative platform). So what, exactly, does that mean? And why waste time writing one when you can just get started on a project? Simply put, the creative strategy statement... View Article

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Five Tips for Yummier Content

By Trish McLaughlin, Senior Copywriter You cannot force-feed your audience content. The internet is an endless buffet of information, and your audience is going to fill their plate with what’s most appetizing. To boost your content’s appeal, try these tips. Use Flesch-Kincaid to carve your copy into bite-size pieces There’s a reason Flesch-Kincaid is now... View Article

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5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

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4 Keys to Motivating a Sales Audience

By John Hilgart, Senior Strategist Your company has a great new product or service: It solves a customer problem. It has a competitive advantage. It boasts an attractive price point. It even fills a gap in your product portfolio, giving you an opportunity to win market share you’d previously ceded to your competitors. It’s time... View Article

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User Experience Matters: 4 Keys to Better Engagement

By Brandon Davis, Senior Copywriter Technology is constantly evolving. Every day, we’re seeing new apps, new widgets, new innovations. We’re even evolving past the need for headphone jacks. Who knew? But there’s one thing that isn’t changing with technology: if it doesn’t work, we won’t use it. In web design, that’s called user experience (or... View Article

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Choosing the Right Social Channel

Social media has become an integral part of our lives. In fact, the lines between our real and digital lives are becoming blurrier every day. According to Digital Trends, the average American checks their social media accounts 17 times a day. Assuming you’re getting the recommended 7-8 hours of sleep per night, that means you are... View Article

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5 Ways to Get the Social Media Conversation Right

By Brandon Davis and Kyle Monteverde

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Developing a PR Strategy That Goes the Distance

When it comes to PR, everything comes down to strategy. Setting goals, staying flexible, and putting in the hard work it takes to succeed — all of these are key to building a PR presence for the record books. And according to Beth Wilson, PR Manager and marathon runner, developing that winning strategy is a... View Article

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Email Engagement: Improve Your Click-through Rates

So you’ve nailed your subject line, hit your customer with the information, and now you need them to act. Simple, right? Just throw in a button that says, “Go now.” Except it’s not that simple. The call-to-action (CTA) is the last step, but it’s also arguably the most important (and tricky). You have just a... View Article

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6 Trend Insights from Our Seasoned Marketing Pros

One of our favorite things about marketing is constant change: no two days are alike in the inferno offices. It’s a matter of occupational survival to stay on top of what grabs customers’ attention – the how and the why. So, we love finding articles like this one. Of course, nobody really knows whether “retargeting”... View Article

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“You’ve Gotta See This!”: Five Tips for Creating View-Worthy Videos

According to YouTube, 100 hours of video is uploaded to the site every minute. That doesn’t include Vimeo and other video sites. If you’re producing a video, and don’t have the budget for paid advertising, this begs a pretty big question — how will your video ever get noticed? We can help. At inferno, we’re... View Article

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Marketing to Women: Eschew the Stereotypes

Since International Women’s Day falls in March, it seems appropriate for us to examine our industry and consider if the marketing messages we convey are in step with today’s women. Yes, we need to care, because more than $4.3 trillion a year in domestic spending is attributed to women. Another reason to care is that… View Article